Case Studies · 2022–2024

Don't Take Our Word
For It. See It Youself

Every campaign we run is benchmarked against measurable outcomes. Here are eight brands that trusted us with real budgets — and the exact numbers we delivered.

VJ
VI-John
FMCG · Multi-Channel
OTT Unified Frequency

Premium video reach across every streaming screen — without a single wasted impression.

85L+Imps
94%VTR
42LReach
View Case Study
EX
EXO Bar
FMCG · YouTube
YouTube Contextual

Placed in the right moment — based on what the audience was watching right now.

56L+Views
42%VTR
5.9%Engage
View Case Study
CT
CEAT Tyre
Automotive · Innovation
Innovation / Rich Media

An AI-powered interactive ad that let users test tyre health inside the creative.

1.8L+Engage
24sTime
78%Complete
View Case Study
HN
Honda
Automotive · Programmatic
PG Display

Premium-guaranteed placements with programmatic efficiency and strict frequency control.

1.4Cr+Imps
3.0Freq
52L+Reach
View Case Study
HC
Hero Cycles
Auto / Lifestyle
Rich Media — Gamify

A gamified rich media unit that turned impressions into memorable interactions.

1.2Cr+Imps
3.0Freq
48L+Reach
View Case Study
TC
TCL
Electronics · Innovation
Cross-Platform Rich Media

High-impact creatives placed inside in-app moments where consideration was already happening.

95L+Imps
5.8%Engage
4.6%Interact
View Case Study
BB
Bandhan Bank
BFSI · Programmatic
PG Guarantee

Trust-aligned premium publisher placements with brand safety controls for BFSI.

1.6Cr+Imps
0.36%CTR
86%View
View Case Study
AI
AMNS India
Enterprise · Fortune 500
PG + Rich Media

Enterprise-grade programmatic + rich media on premium global editorial inventory.

1.2Cr+Imps
5.2%Engage
88%View
View Case Study
Results That Speak

Eight Brands. Eight Proof Points.

FMCG · Multi-Channel

VI-John

OTT Unified Frequency

"Premium video reach across every streaming screen — without a single wasted impression."

Challenge

VI-John needed widespread reach among male consumers across India — particularly cord-cutting audiences who had migrated to OTT and streaming platforms, away from traditional linear TV.

Our Approach

We deployed an OTT Unified Frequency campaign — placing premium video advertising across CTV and mobile streaming platforms with a single cross-platform frequency cap.

Result

Over 85 lakh impressions at a 94% video-through rate, reaching 42 lakh unique users. Spend efficiency was dramatically improved through unified frequency control.

FMCG · YouTube

EXO Bar

YouTube Contextual

"Placed in exactly the right moment — not based on past browsing, but on what the audience was watching right now."

Challenge

EXO Bar needed to build product awareness among homemakers on YouTube — a highly competitive environment where poor relevance wastes budget fast.

Our Approach

Using SynQ's YouTube contextual targeting, we placed EXO Bar video ads exclusively alongside cooking, kitchen, and home-care content matching the brand's positioning.

Result

56 lakh views, 42% VTR, and a 5.9% engagement rate. By reaching audiences in a relevant content moment, we captured purchase intent at its highest point.

Automotive · Innovation

CEAT Tyre

Innovation / Rich Media

"An ad that didn't just show the product — it let users test it."

Challenge

CEAT Tyre wanted to go far beyond standard display advertising — to create a genuinely memorable brand interaction that educated consumers about tyre health.

Our Approach

We built an AI-powered "Quick Tyre Health Checker" rich media ad unit. Users uploaded a photo to receive an AI-generated tyre health analysis instantly.

Result

1.8 lakh engagements with an average time-spent of 24 seconds per interaction — and a 78% completion rate far above standard display benchmarks.

Automotive · Programmatic

Honda

PG Display

"Premium-guaranteed placements with the efficiency of programmatic — and zero brand safety risk."

Challenge

Honda Motorcycles needed to drive mass brand awareness at national scale — with guaranteed placement quality and strict frequency controls.

Our Approach

We ran a Programmatic Guaranteed (PG) Display campaign through DV360, with reserved placements on MotorTrend and The Wire. A 3.0 unified frequency cap was applied.

Result

1.4 crore+ impressions delivered, reaching 52 lakh unique users at the exact frequency cap specified.

Auto / Lifestyle

Hero Cycles

Rich Media — Gamify

"When you make someone play with your brand, they remember it long after they stop playing."

Challenge

Hero Cycles needed to stand out in a cluttered digital landscape and build brand affinity among active lifestyle audiences — they needed engagement, not just exposure.

Our Approach

We designed and deployed a branded gamified rich media ad unit — a cycling game embedded within editorial display placements on Indiatimes and Overdrive.

Result

1.2 crore+ impressions at a controlled 3.0 frequency cap, reaching 48 lakh unique users.

Electronics · Innovation

TCL

Cross-Platform Rich Media

"We didn't interrupt the customer journey. We showed up inside it."

Challenge

TCL needed to showcase its consumer electronics range in environments where purchase consideration was already occurring.

Our Approach

We deployed high-impact interactive TCL rich media creatives across marketplace platforms and delivery apps (including Blinkit delivery tracking screens).

Result

95 lakh+ impressions with a 5.8% engagement rate and 4.6% interaction rate — both far above industry benchmarks.

BFSI · Programmatic

Bandhan Bank

PG Guarantee

"Trust-driven placements for BFSI at scale"

Challenge

Bandhan Bank required premium, trust-aligned placements on India's most respected editorial publishers to drive loan product awareness.

Our Approach

We executed a Programmatic Guaranteed campaign with full brand safety controls, placing creative on premium display positions with custom blocklists.

Result

1.6 crore+ impressions with above-benchmark CTR and viewability for the BFSI category.

Enterprise · Fortune 500

AMNS India

PG + Rich Media

"ArcelorMittal Nippon Steel — enterprise-grade programmatic"

Challenge

AMNS India (ArcelorMittal Nippon Steel) needed a digital advertising campaign that matched the stature of the brand globally.

Our Approach

We delivered a combined Programmatic Guaranteed + Rich Media campaign, placing high-impact creative on Sage Journals and premium publications.

Result

1.2 crore+ impressions, 5.2% engagement rate, and 88% viewability — reported transparently via verification standards.

By the Numbers

Proof across campaigns.

Across all eight campaigns, the numbers tell a consistent story: precision targeting, premium inventory, and in-house creative technology produce results.

0%+

Brand Safety Score

vs. 85–90% industry avg
<1%

Invalid Traffic (IVT)

vs. 8–10% benchmark
0%+

Viewability Target

MRC-compliant standard
0%

VTR on OTT

Non-skippable inventory
How We Measure

What matters.

Layer 01

Reach & Visibility

Total reach, unique users, viewability rate, and video through rate (VTR). We target 70%+ viewability on all display placements.

Layer 02

Interaction Quality

CTR, interaction rate, average time spent, and video completion rate. These metrics reflect genuine brand interest.

Layer 03

Consideration

Landing page views, cost per visit, frequency control, and audience overlap. Tracking mid-funnel movement seamlessly.

Layer 04

Verification

IVT rate (<1%), brand safety score (99%+). Verified by IAS and MOAT on every campaign transparently.

Start Your Success Story

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