ACR (Audio Content Recognition)
Identify the exact content a household is watching and match ads to contextually relevant programming in real time.
CTV Audience Targeting Methods
Target households with precision — by content, behaviour, demographics, and sequential exposure — without wasting impressions.
1st Party Data Onboarding
Upload CRM or customer data to target existing customers, lookalikes, or suppression lists at the household level.
Demo & Interest Targeting
Target by age, gender, income, interests, and purchase behaviour using thousands of audience segments.
TV Contextual Targeting
Target by language, genre, show name, rating, and programme length — ads appear alongside the most relevant content.
User Activity Targeting
Reach households based on online/offline behaviours — location visits, browsing categories, and purchase patterns.
Sequential Messaging
Deliver ads in a defined order across sessions — brand story, product detail, then call-to-action.
Interactive CTV Formats with AdSynQ
Move beyond passive video. Turn CTV into an interactive, shoppable, measurable experience.
Household Sync Technology
Serve related ads to other devices in the same household (mobile, laptop, tablet) — enabling sequential messaging, cross-device retargeting, unified reach reporting, and household-level frequency control.
Interactive QR-to-Mobile
Viewers scan a scannable QR overlay to land on product pages, booking forms, rich media experiences, mixed reality, or surveys — no app download required.
Shoppable CTV Ads
Transform the TV screen into a purchase touchpoint. Viewers explore variants, pricing, and proceed directly to purchase via remote interaction or QR scan — without leaving their couch.
Brand Lift Study (BLS)
Measure brand recall, consideration, purchase intent and sentiment via a short mobile survey triggered post-ad exposure — results delivered in a real-time dashboard and post-campaign report.
Why CTV Is the Most Valuable Screen for Advertisers Today
India’s CTV landscape is growing fast — with smart TVs and OTT-connected devices creating a premium, high-attention environment for brands.
What makes CTV different
Millions of households are watching more premium content on connected TVs than ever before. With CTV, your brand benefits from better attention, better delivery conditions, and household-level targeting precision.
AdSynQ modules
- Household-level sync & frequency control
- QR-to-mobile interactive overlays
- Shoppable CTV product exploration
- Brand Lift Study (BLS) measurement
- Unified reach & conversion attribution
Campaign Result — CEAT Tyre
Interactive CTV Innovation — AI-Powered Tyre Health Checker
Interactive CTV Innovation — AI-Powered Tyre Health Checker
CEAT Tyre deployed an AdSynQ-powered interactive ad on the CarzOnWheel automotive platform, inviting users to scan a QR code and use their phone camera to receive an AI-generated tyre health assessment. The format drove extraordinary engagement — proving that interactive CTV dramatically outperforms standard video.
1.8L+
Engagements
24s
Avg. time spent
78%
Completion rate
Formats & Performance Benchmarks
A quick overview of what AdSynQ supports — and the standards we deliver against.
AdSynQ CTV Formats
- Standard Non-Skippable CTV Video
- Interactive L-Band with QR Code
- Household Sync Cross-Device
- Shoppable CTV Multi-Product
- Mixed Reality QR Experience
- Brand Lift Study (BLS)
- Remote-Controlled Interactive
- Sequential Messaging
Performance Benchmarks
- 94%+ VCR (Video Completion Rate)
- 100% Viewability Guaranteed
- IVT <1% via Animmoov Tech
- Household-Level Frequency Control
Frequently Asked Questions
Quick answers about AdSynQ capabilities, targeting, and QR-to-mobile experiences.
AdSynQ runs across multiple Indian CTV publishers and OTT environments — including smart TVs running Android TV, Fire TV sticks, and major OTT apps. We partner with premium CTV publishers to deliver broad reach across India's connected household base.
No. The QR code opens a mobile web experience directly in the viewer's browser — no app download required. The experience is fully responsive and works on any smartphone camera-and-browser combination.
Yes. AdSynQ supports geographic targeting at the city, state, and pin-code level — enabling regional brands to run highly targeted campaigns, and national brands to weight spend toward priority markets.
Ready to Scale on CTV with AdSynQ?
Let MRN Digital recommend the right mix of interactive formats, household targeting, and measurement — aligned to your campaign objectives and built for premium delivery.