Reach Users Where
They Actually Are.
Smartphones are the primary computing device for most of India's internet users. MRN Digital's mobile marketing practice delivers app installs, in-app events, leads, and sales across a global network of publishers — with the fraud protection and real-time optimisation to ensure every conversion is genuine.
India's Mobile Advertising Opportunity
India is a mobile-first internet market. With over 700 million smartphone users and mobile accounting for the majority of all digital sessions, any brand that isn't optimising for mobile is leaving the majority of its audience unreached. This is not a future trend — it's today's reality.
MRN Digital's mobile marketing practice covers the full spectrum: user acquisition through app install campaigns, engagement through in-app advertising, retention through push notifications and retargeting, and conversion through performance-optimised mobile landing pages and checkout flows.
40B+
Ad expressions accessible across our mobile publisher network
180+
Countries in our active mobile advertising network
16M+
User placements available across our mobile inventory
89%
Mobile traffic share across OnWheels automotive audience
Mobile Campaign Capabilities
Install, engage, and convert users across app inventory — with fraud protection and real-time optimisation.
App Install Campaigns (CPI)
We run Cost Per Install (CPI) campaigns across our global network of trusted international publishers — with verification to ensure installs are genuine.
- Target by device, OS version, geo, behaviour
- App category interest targeting
- Real-human install verification + fraud detection
In-App Advertising
Our in-app advertising placements span thousands of apps across gaming, utilities, news, entertainment, and social categories.
- Standard display banners
- Contextual native ads
- Interstitial full-screen
- Rewarded video
- Push notification ads
DSP-Driven Mobile Buying
Our mobile media buying team operates across multiple DSPs, using programmatic real-time bidding to access premium mobile app inventory with audience-level targeting.
- Multi-DSP RTB access to premium inventory
- First-party, behavioural, and geo targeting
- Optimised for installs, events, leads, and sales
OEM Platform Partnerships
We partner with OEM platforms — the pre-installed app ecosystems on Android devices — for premium placements in high-trust environments.
- Access pre-installed ecosystems on OEM devices
- Premium placements during device setup and discovery
- High-quality environments and strong user attention
Fraud Prevention & Traffic Quality
Mobile advertising fraud is a systemic industry problem. We run one of the most rigorous traffic-quality frameworks in the market.
- Global publisher network vetting before activation
- Non-human install detection (fingerprinting + anomaly signals)
- Forced-install prevention (non-consented triggers blocked)
- Exclusion of incentivised, injected, click-flooding traffic
- Traffic quality scoring by retention and post-install events
Mobile App Install Campaign — 20M+ Total Installs
MRN Digital managed a multi-market mobile performance campaign for Phoenix Browser, creating region-specific creative tied to trending local news events to drive installs and engagement. The campaign achieved an average 14.9% CTR and 60% retention rate.
14.9%
Avg. CTR5.4%
CVR60%
Retention Rate20M+
Total InstallsMobile Ad Formats
Choose the format that matches your KPI — installs, events, leads, or sales.
Network Scale
Frequently Asked Questions
We integrate with all major mobile measurement partners (MMPs) including AppsFlyer, Adjust, Branch, and Singular — ensuring accurate, de-duplicated attribution across all install and event sources. We also support server-to-server postback integration for clients who prefer direct attribution control.
Yes. We support targeting by iOS and Android OS, specific OS versions, device make and model, screen size, connectivity type, and carrier — useful for campaigns where app compatibility or user segment specificity requires device-level precision.